What is Social Media Advertising?
While Google Ads targets people who are actively searching, social media advertising reaches people based on who they are — their demographics, interests, behaviours, job titles, and purchase history. It’s the most powerful tool available for building brand awareness, reaching new audiences, and retargeting people who have already engaged with your business.
At Piqazo, we manage paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube. Our approach combines precise audience targeting with high-quality creative — because on social media, your ad creative is your targeting. We produce or brief creative assets, build the campaign structure, and manage the ongoing optimisation cycle.
Every campaign starts with a clear strategy — defined audience, objective, creative direction, and budget allocation. We set up complete attribution and tracking (Meta Pixel, Conversions API, LinkedIn Insight Tag) to measure every touchpoint accurately, and report on the metrics that connect directly to your business outcomes.
- Audience strategy — custom, lookalike, and interest-based audiences built around your ideal customer
- Creative direction — ad copy, format recommendations, and briefing for scroll-stopping assets
- Full-funnel approach — awareness, consideration, and conversion campaigns working together
- Accurate attribution — Pixel, Conversions API, and cross-platform tracking configured correctly
50+ Projects
Projects Delivered
100%
Client Satisfaction
5 Countries
Countries Served
365 24/7
Ongoing Support
Our Social Media Ads Services
We build and manage paid social campaigns that grow brand awareness, generate leads, and drive sales — across every platform your audience uses.
Meta (Facebook & Instagram) Ads
Full-service Meta Ads management including campaign strategy, audience building, creative briefing, pixel setup, A/B testing, and ongoing bid and budget optimisation.
TikTok Ads Management
TikTok campaign management including creative strategy for short-form video ads, audience targeting, and performance optimisation for consumer and younger-demographic brands.
LinkedIn Ads Management
B2B lead generation via LinkedIn Ads — targeting by job title, industry, company size, and seniority with sponsored content, InMail, and lead generation form campaigns.
Paid Social Strategy & Audit
A full audit of your existing paid social account with a strategic improvement roadmap — covering structure, targeting, creative quality, budget allocation, and tracking accuracy.
Why Businesses Choose Piqazo for Social Media Ads
Creative Is Strategy
On paid social, your ad creative determines your audience more than your targeting settings do. We treat creative development as a core part of campaign strategy, not an afterthought.
Full-Funnel Thinking
Paid social works best when you're running coordinated awareness, consideration, and conversion campaigns simultaneously. We build and manage the full funnel.
Accurate Attribution
We implement Conversions API alongside the Pixel and build attribution models that give you an accurate read on performance despite iOS changes and multi-platform journeys.
Platform-Specific Expertise
Each platform requires different creative formats, bidding strategies, and audience approaches. We bring genuine expertise across Meta, LinkedIn, and TikTok.
"Social media advertising is about finding your ideal customer before they find your competitor. We build the campaigns that make that happen consistently."
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